Friday, April 29, 2011

Mad Ads

In this post i've chosen to look at adverts that have caught my attention. In a book i recently bought called the one show which is basically a catalogue rating and awarding medals to different pieces of design work, there was an ad for durex. It caught my eye because of the cleverness of it.
                                                                                                              http://farm1.static.flickr.com/45/147761320_b45ad32aa4.jpg


I immediately took a liking to this as the photography is insinuating something quite rude that some viewers may take offence to, however it is not actually saying it. It also means that the viewer has to work a little harder to work out the meaning of the advert, however once they are aware of what the photography implies, it matches the brand that it is advertising well. This said i think that in the absence of the durex logo on the bottom of the image, the product that the adverts are trying to sell would become unclear. I researched some other "clever" adverts, below are some of the adverts i have found, which i believe shows how advertising has changed with the change of technology, and change in people tastes and preferences.


                          http://www.thecoolnews.org/wp-content/uploads/2008/02/image0011.jpg

This advert is clever in the way it is communicating the idea to us, however it is also immediately clear what it is trying to tell the viewer. This is what makes this advert work well and effectivelly. Viral ads work in the same way whether they are on the internet or on the street, as they are able to capture the publics attention quickly and relay their idea.


                                 http://farm3.static.flickr.com/2018/1725723599_1f9f9256f3.jpg
Adverts such as this are much more effective at making a person more interested in purchasing a certian item or making them aware of a product. Aswell as being placed in a populated and well used area, the directors have used an area that would normally and had traditionally not been used for advertising. By choosing this method of advertising and subsequently making people laugh they are advertising to a wider audience and would be much more likely to appeal to a person than a simple poster would. Therefore in my opinion and im sure many others, a viral ad that not only provides information about the product but offers more enticement and even comedy is a much more effective means of selling or promoting a product or even an event.
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