Monday, May 2, 2011

Daniel Rozin - Interaction Action

I first came across this designer not too long ago, when i went to the Decode Exhibition at the V & A. I was interested in interactive design, but didnt know very much about it. I was blown away by the interactive pieces that i saw there, especially the "Weave Mirror" produced by Daniel Rozin.
                                      Weave Mirror, Daniel Rozin V&A Decode Exhibition
                                      http://www.smoothware.com/danny/weavemirror.html

When someone stands infront of the mirror, the weaves change shape and position so that the person' s reflection would be shown in the mirror. It works and moves to show  the shape by the sounds that are made by the person standing in front and the movements that they make.








                                       http://www.smoothware.com/danny/weavemirror.html


Design and exhibitions like this show how design has changed and progressed from simple posters to interactive design such as this. More often than not when you they think of design people think of a simple poster, and typography. However design has changed to so much more than that as this exhibition shows.


Following on from my previous post, the change in technology and the public's taste and preference means that design and in particular advertising (such as the viral ads) has to change and progress as we do. I found this quote in an online discussion about the change in advertising to interaction design. This is the description for an event, talking about the change in design and advertising that took place in San Francisco.

"The future of advertising is in digital media, as people stop reading newspapers and people turn off their TVs in favor of Facebook, advertising agencies are struggling to redefine themselves as fast as the audience their trying to reach"  Added by IxDA San Francisco  November 2009


I think this sums up how and why design has to change and why it is doing so rapidly, in order to beat their competitors. By the time i get out of university what i know will be futile and obselite.

References
http://ixdasf.ning.com/events/interaction-design
http://www.vam.ac.uk/microsites/decode/exhibition
http://www.smoothware.com/danny/weavemirror.html
V & A Exhibition guide

No comments:

Post a Comment