Daniel Friedman is a Graphic designer known for his efforts to distance himself from the ideas of modernism and postmodernism. He even went on to publish a book titled Radical Modernism a title he himself came up with.
http://www.uartsgd.com/GD40/Friedman/DanFriedman.html
Three Mile Island
Painted lamp with found objects
1985
Logo for exhibit: Radical Moderism
Moore College of Art and Design
1994, Philadelphia, PA
Friedman believed that modernism was not very expressive as it had progressed. This work by Friedman shows how he brought his own ideas into his work and made it "exciting".
"Radical modernism is my reaffirmation of the idealistic roots of our modernity, adjusted to include more of our diverse cultures." In his text, Radical Modernism, Freedman illustrates his work in diverse mediums,- experimental furniture, sculpture, posters, logos, books, installations, typographic lessons, and his apartment. "Friedman argued that design was in crisis and urged designers to see their work in a larger cultural context..
This is a quote by Friedman expressing how he felt about the progression of the modernism.
Dan Friedman's work not only consists of the radical modernist design, posters and logo design, but also includes interior and product design which i am very interested in.
Friedman Apartment Interior
NYC
NYC
Interior Room Screen
Painted fiberboard
Painted fiberboard
Both these pieces are very expressive and would have, for some rejectors of the modernist era, been a welcome break.
Radical Modernism was not the only thing Daniel Friedman was known for. He was also one of the leading developers of the "New Typography" and "New Wave" movements. Which again further breaks free from the "rules" and traditions of design.
References
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